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The German company COR specialises in high-quality seating furniture, making design history with products such as “Conseta”. Factor has been developing truly integrated brand communication for COR continuously since 1999 – with focus and diversity. COR’s world class is reflected in every detail by product brochures as well as the web presence with dynamic product configurators.
Creative sparring, strategic consulting, first-class implementation – integrated communication requires comprehensive cooperation devoid of insular thinking. This ensures that we can consistently convince people to choose furniture from COR.
The communication provides information and evocatively conveys what makes COR furniture so special. While product brochures celebrate the overall range in a high-quality and haptically stimulating way, COR assists buyers online with a targeted digital dealer search as well as configurators for the wide variety of individual furniture series.
The COR Configurator can put together practically any sofa based on individual preferences.
The partner relationship enables us to continue, even after so many years, to develop the COR brand in the best sense of the word.
Olaf Stein · Partner Branding
Factor re-stages the design classic “Conseta” time and again.
Factor has been an incredible stroke of luck for COR.
Leo Lübke · Owner and Managing Director COR Sitzmöbel
A recent picture from the studio