Metapaper
Brand identity, brand building and
brand management for a start-up company
Factor was involved from day one in the co-development of the business model, which was disruptive for the paper and printing industry. The initial task was to create memorable branding to introduce the new concept to potential investors.
Subsequently, the basics of communication were developed. The first web store where all papers can be ordered 24/7 and the compact sample book, the Metapaper Selector, where all products are presented. And, of course, all the necessary measures to introduce the new brand to the market. These included a presence at Drupa in Düsseldorf and the first breakfast tour.
We have constantly developed the communication and the means of communication and successively established the new Metapaper brand in the most diverse European markets with a mini-budget. And despite all the sceptics, Metapaper’s success proves it right.
Two who are inseparable
A compact collection of high-quality papers has been curated from which customers can choose. These are showcased in the Metapaper Selector, a now trilingual sample book that can be ordered free of charge from metapaper.io and is used by all listed printers. All products are presented physically and can be ordered online at any time.
To be able to help develop the Metapaper brand from the very beginning and watch it become a success is a great feeling!
Olaf Stein
95% of the paper demand is covered!
In the Metapaper Selector, customers can see all available papers at a glance - in three different shades of white: Coldwhite, White and Warmwhite, in numerous surfaces from Extrasmooth to Extrarough and in all grammages. But above all: presented in a very simple, clear and compact way.
Welcome to the team
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