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For decades, the renowned Miele family business has been synonymous with extremely high quality. This expectation of household appliances is also reflected in Miele’s consumables. With the approach: “Miele, a class of its own”, Factor has developed an exceptional design that clearly sets itself apart from other products in the same category.
Dishwashing detergents from Miele are in a class of their own. Factor has designed a special key visual for the brand-new Miele PowerDisk©: The powder explosion shows the power of the product and distinguishes the premium brand from its competitors.
A powder explosion embodies the power unleashed by the washing powder in the machine. This key visual is featured on the packaging and all corresponding communication media. With the unique PowerDisk© portion packaging in combination with the unusual and eye-catching visual, Miele has attained a stand-alone position in the market right from the outset.
Miele presents a new generation of dishwashers. These premium machines achieve a perfect wash and shine result by taking numerous parameters into account: Temperature, mechanism, time – and its own, high-quality dishwashing detergent. Factor developed a unique packaging design especially for this purpose.
It makes me proud to work for a brand that looks back on 100 years of innovation. With our contribution we draw attention to the very latest Miele invention.
Uwe Melichar · Partner Packaging
Miele PowerDisk© is omnipresent at the IFA (International Consumer Electronics Fair) in Berlin. Entire walls are covered with the packaging and at the heart of Miele’s trade fair presence is a huge pack rotating around its own axis.