Partner Packaging

Hamburg

Schulterblatt 58
Maschinenhalle 2.OG
20357 Hamburg

moin@factor.partners
Tel. +49 40 4325710

Miele

Miele

Powerful packaging for the market launch of a product innovation

Miele

A unique product innovation requires unique packaging. Miele’s brand promise is “Immer besser” (“Always better”/“Better and better”) – we take it from there.

Process

Powerful key visual and clear packaging design for Miele’s pivotal innovation

Miele presents a new generation of dishwashers. These premium machines achieve a perfect wash and shine result by taking numerous parameters into account: Temperature, mechanism, time – and its own, high-quality dishwashing detergent. Factor developed a unique packaging design especially for this purpose.

It makes me proud to work for a brand that looks back on 100 years of innovation. With our contribution we draw attention to the very latest Miele invention.

Uwe Melichar · Partner Packaging

International Consumer Electronics Fair

Miele PowerDisk© is omnipresent at the IFA (International Consumer Electronics Fair) in Berlin. Entire walls are covered with the packaging and at the heart of Miele’s trade fair presence is a huge pack rotating around its own axis.

Uwe Melichar
Partner Packaging

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