Partner Branding

Hamburg

Schulterblatt 58
Maschinenhalle 2.OG
20357 Hamburg

moin@factor.partners
Tel. +49 40 4325710

Radio Bremen

Radio Bremen

Optimised brand architecture for greater focus and profile

Radio Bremen

The restructuring of the brand architecture shows how a regional broadcasting station can better exploit its potential.

Process

Brand architecture overview

The new brand architecture allows plenty of space for the the programme brands.

Factor has helped us to structure our wide variety of offerings more clearly and to bring them to the fore, which is particularly important.

Elisabeth Börgerding · Head of Marketing, Radio Bremen

Concentric circles

The concentric circles are the characteristic feature of the reworked brand architecture of Radio Bremen.

A brand assessment such as that for Radio Bremen is a real competitive plus. It has helped to mobilise customer potential.

Christian Prill · Partner Brand Strategy

Cross-channel

“buten un binnen” becomes the channel’s new regional information platform across all channels.

The revamped station brand

The Radio Bremen station brand has been visually redesigned and applied to many of the company’s communication media.

Olaf Stein
Partner Branding

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