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After 14 years it was time for Sponser to have the packaging design revised that had originally been developed by Factor. We adapted the structure and design of the matured product range and its packaging, as well as fleshing out all the details.
We developed a positioning for Sponser based on a strategy workshop and a detailed analysis of products and customer needs: Sponser is an innovation leader, and all the products promote performance. We adapted this basic idea for everything from lifestyle to professional products. Whether for recreational or competitive athletes: The packaging answers the question “What's it in for me?”.
The result is a high-impact packaging concept that guides customers through a well thought-out information hierarchy and easily grasped systematic principles. Highlighting the 'Swissness' is beneficial to premium positioning.
The revised packaging design focuses on the key information.
Our objective for best customer centricity is to further develop the complex Sponser range for the “Online First” era.
Uwe Melichar · Partner Packaging
The black Sponser products are intended for competitive athletes, the white ones for recreational athletes.
Factor has succeeded in rethinking and recommunicating our complex product range.
Yvonne Förster · Managing Partner, Sponser Sport Food