Strategies for broader impact

The Brand Activation Map method helps to find the right communication strategy. Which content, which designs do customers find the most convincing? How should the content be conveyed in order to unfold its full effect? And in which channels? What potential can be leveraged? What kind of branding will generate optimal impact? Our approach answers all these questions with certainty.

In differentiated markets, even small differences can be key to success. What makes your brand unique? Where does it differ distinctly from the competition? Based on the Brand Activation Map method, we develop brand positioning options for increased market success – bearing strengths, potential and customer insights in mind at all times.

Understand how your customers think and what influences them: The customer journey does not begin in the shop, nor does it end with the purchase of a product. Positive brand experiences, often months previously or even years later, are what determine sales success and customer loyalty. Only really knowing the needs of customers and taking these seriously will result in lasting success. Based on the Brand Activation Map method, Factor supports you with analyses and recommendations for the optimal customer journey.

Your market share is stagnating, competition in getting tougher, your communication is having little or no impact? Based on your strengths, we develop your unique Brand Activation Map. The results of this method allow you to focus on your services and products and set them apart from the competition. We focus on what really counts for the customers. This enables you to form the basis with which to tap the potential of your brand – effectively and measurably.

Employer branding that focuses on practiced brand values is an important competitive factor. When vying for the best employees, companies that can build on practiced brand values are at an advantage. Identifying them, focusing on them and bringing them to life in the company not only gives pleasure to everyone involved, but also increases the brand value. Based on the Brand Activation Map method, we have developed a process that takes all the stakeholders on this journey.