Partner, Head of Project Management
Smart, beautiful, attractive
Packaging that sells
Factor has got it wrapped up: With state-of-the-art packaging communication that structures complex assortments and makes customer benefits visible. With structural packaging concepts that boost sales. With smart packaging for forward thinkers. We develop strategically and creatively, and we implement our concepts for you in all their technological aspects.
Structuring complex collections
Packaging Architecture
We develop packaging architectures that provide clear and concise structure for complex product ranges. Not only do they look good, they also bring transparency and clarity to the relationship between brands and products. Our approach is to develop packaging architectures that are oriented to the future and take country-specific facets into account.
Added value through connectivity
Smart Packaging
The possibilities of digitization allow packaging to become part of a comprehensive brand ecosystem. With NFC, RFID, image recognition or digital ink, your products can be charted throughout their entire lifecycle. Enter into an exchange with your end customers, let them discover stories about your product – increase their customer loyalty and expand your cross-selling opportunities. We develop the overall strategic concept for your smart packaging and take care of the technical implementation.
Strengthening credibility
Sustainable Packaging Concepts
Sustainable packaging concepts give your brand a clear competitive edge. Innovative sustainable materials, light engineering and recycling management are aspects that strengthen the credibility of your brand and set your company apart from the competition as an innovation driver.
More value added beyond the standard
Structural Packaging
As shown by brand classics such as the Toilet Duck with its duck neck or the simple but striking Toblerone in its prismatic box, good structural packaging is an identity-creating brand driver. In a strategically creative process, we develop the optimal structural packaging for your brand and ensure that it is implemented in a technically reliable manner.
Communicating the essentials clearly
Packaging Communication
Packaging communication must convey the basics clearly – with self-explanatory icons, or number or colour codes. To this end, we identify the essential messages of your products and translate them into sales-boosting packaging communication. Your customers recognize the benefits, advantages and functions of your product at first glance – a crucial sales advantage for you.
Packaging for all distribution channels
Packaging Consulting
Every distribution channel has its rules: E-commerce functions differently from “silent sales” in stationary retail. We are familiar with these rules and what they mean for customer journeys and packaging. We will be glad to advise you on how to optimize your packaging in a sales-focused manner for each distribution channel.