All good things come in threes:
The Factor Expertise
With smart strategy, emotional impact, and authentic experiences, Factor gets to the heart of your brand.
Brand Strategy
At some point, many companies realize that everyone within the organization interprets their brand differently. Marketing tells a different story than sales, decisions feel arbitrary, and in the competitive landscape, everything seems interchangeable.
With our brand strategy, we create clarity and direction. Together, we define what your brand stands for, who it should reach, and how it stands out from the competition in a meaningful way. This creates a foundation upon which marketing, communication, and product development can build effectively.
- Positioning
- Brand Profile
- Target Audience Understanding
- Competitive analysis
- Brand architecture
- Brand story
- Brand Mission
- Brand Guidelines
Brand Identity
Many brands appear inconsistent to the outside world. Their visual identity has evolved over the years, different teams have designed it in different ways, and in the end, everything looks somewhat right but doesn’t really come across as a clear brand.
We translate your strategy into a consistent visual and verbal identity. This creates a brand presence that is instantly recognizable and feels cohesive across all channels.
- Logo Design
- Corporate Design
- Typography
- Color scheme
- Visual Identity
- Design Principles
- Tone
- Design System
- Brand Guidelines
Brand Experience
Many brands invest in strategy and design. Yet in the day-to-day reality of the brand, much of it feels arbitrary. The website tells a different story than social media, the packaging looks different from the in-store presentation, and the business stationery feels like it belongs to a different company.
We ensure that your brand is consistently experienced across all touchpoints. From digital touchpoints to physical touchpoints, we design the most important touchpoints so that they feel like they come from a single source.
- Websites
- Social media presence
- Packaging
- Business stationery
- Presentation design
- Campaigns
- Content
- Newsletters
- Signage and wayfinding
It’s easy to come up with an approach.
The key question is whether it actually works.
Take a look at our projects and see for yourself how strategy, design, and applications come together in practice.
Every strong brand starts with a good conversation.
If you'd like to talk about your brand, please contact Mareike directly.
Mareike Niggemann | Managing Director
Many people have long known what their brand actually needs. The real challenge is gaining internal support for it.
We help you build a brand that both the sales team and management can get behind.
Daniel Sorge, Partner