Olaf Stein
Partner Branding
Schloßgasse 13/3
1050 Vienna
01.09.2021 / Hamburg
New branding for Deutsche Glasfaser
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New branding for Deutsche Glasfaser
At the beginning of 2021, FACTOR began developing the new image for Deutsche Glasfaser, the basis of which is the newly formulated corporate strategy and vision: "The digital provider of the regions."
The new design, which was launched on 1 September 2021, translates the infrastructure service provider’s new positioning consistently and differentiates it from its major competitors in the telecommunications market. FACTOR is Deutsche Glasfaser’s lead design agency and supports them in all aspects to ensure a clean implementation of the new brand design in all media.
FACTOR made a significant contribution to the fact that we were able to define and roll out such an independent, new brand presence in such a short time. It was an extremely intensive and agile collaboration with a great result!
Karina Bomers · Senior Brand Manager, Deutsche Glasfaser
About Deutsche Glasfaser
Founded in 2011, the company operates the expansion of FTTH (fibre to the home) fibre networks. The goal is a total of six million FTTH connections for private households, businesses and government institutions. Deutsche Glasfaser builds and operates its own broadband fibre-optic network that is laid to the individual homes, i.e. does not rely on leasing lines in the "last mile". This is available to other telecommunications providers as an open network (so-called open access network). The expansion is taking place in cooperation with the municipalities and is concentrated on the outskirts of large conurbations.
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Olaf Stein co-founded Factor in 1993, specializing in branding projects. His work has won numerous awards in national and international competitions. He is a member of the German Designer Club (DDC), the Type Directors Club New York and the Art Directors Club (ADC), as well as being one of the founding members of the German Design Council and he represents the German Designer Club (DDC) as Director Hamburg.