Mario Eckmaier
Partner, Consulting
Schloßgasse 13/3
1050 Vienna
23.04.2020 / Innsbruck
The FACTOR Studiogespräche will be back soon
Until then we look back to 2019!
The FACTOR Studiogespräche will be back soon
This spring, as we all know, there will be no FACTOR Studiogespräche. The events in Düsseldorf, Cologne, Innsbruck and Hamburg had to be cancelled due to Covid-19.
Time to give a short review
We hope to be able to bring exciting insights into all facets of “Factorizing Brands” to the stage again in autumn as usual. We will announce the dates in good time as soon as the planning allows it again. In 2019 we had a very colourful bouquet of topics, guests, industries and learnings about brand success, design and communication.
Spring 2019
In April Nicola Dietrich was our guest in Vienna. In her function as Head of Content Strategy at styria digital one she reported on what is now important in content marketing.
In Düsseldorf Brand Director Justina Rokita offered exciting insights into her mission at bag specialist Bree. Together with my cooperation partner Christian Thunig from Innofact I had the opportunity to give insights into brand strategies.
In Hamburg we were able to win Linda Engel as a guest in April. As Head of International Marketing at Tchibo, she told us about the communication challenges facing the Tchibo brand in the Eastern European countries.
Finally, Felicitas Kohler, CEO at planlicht, gave the closing speech in Innsbruck in spring. Her topic: how the Tyrolean company went from a trading company to a technology provider and what this means for brand management.
Autumn 2019
After the summer break we took off in Cologne: Together with my cooperation partner Christine Stark from the naming agency Endmark and advertising manager Svea Barei from the Berlin public transport company BVG, we gained insights into the success of naming processes and social media campaigns.
One month later my Innsbruck partner Axel Prey and Arne Loermann from the inventor of the inear headphones bragi were on stage in Munich.
In Vienna the event continued with Michaela Cholewa, managing director of falstaff. She told us how she makes the gourmet magazine even more successful.
The next day in Innsbruck Simon Meinschad, managing director of hollu Systemhygiene, reported on how his company is driving forward digitalisation and branding.
And Jordan Katzarov gave the closing words at the FACTOR Studiogespräche in Hamburg: The digital expert gave us insights into what AI is already doing for the Henkel Beauty Care brands today.
Outlook Herbst 2020
As far as the legal regulations allow, we look forward to seeing you in autumn! You can expect exciting insights into the topics of brand, design and communication. After this extraordinary spring we will particularly appreciate personal encounters and conversations.
Until then we wish you all the best and stay healthy!