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HDSX is a completely new type of software that significantly improves the sound experience provided by loudspeakers – without interfering with the hardware in any way. Applications of this almost unbelievable invention are particularly interesting where rooms are to be filled with sound as well as possible using minimal resources. We develop a website that will convince potential B2B customers of the possibilities offered by this new technology.
To begin with, there was an in-depth analysis of the technology’s potential: What can HDSX do? What do the target groups expect? How does HDSX position itself compared to the competition? From this we developed the brand profile with the strengths and characteristics of HDSX. On the basis of this positioning, we determined the persuasion strategies and were able to implement powerful branding and the website.
The new HDSX website transports the essence of HDSX: “A completely new sound experience”. A big brand presence, vivid imagery, integration of dynamic moving-image content: These are the components for competitive success.
Listening with your eyes. We make sound experiences visible, with an appeal that reaches all the senses, with powerful colour accents and an impressive visual world that draws the user directly into the unique HDSX experience.
Genuine inventions need powerful and at the same time simple persuasion strategies in order to assert themselves. We focused everything on pushing the envelope.
Daniel Sorge · Partner, Head of Design
Sound enhancement is state-of-the-art technology. This substantially raises the bar for the online experience. The HDSX website operates at the highest level and underlines the pioneering role of the product very clearly.
The digital presence now gives us a great tool with which we can demonstrate simply, quickly and intuitively in every dialogue what constitutes the added value of HDSX.
Gunnar Kron · Managing Director and Founder of HDSX
Partner, Head of Design