Deutsche
Glasfaser
Rebranding of the leading fiber optic provider for rural areas in Germany
As the digital provider of the regions, Deutsche Glasfaser is striving for the nationwide expansion of fibre optics and thus contributing to Germany’s digital progress. Against the backdrop of the company’s planned growth, the teams from Factor and Deutsche Glasfaser have visually realigned the brand and staged it across all media.
The requirements for the appearance of Deutsche Glasfaser are diverse. The development focused on the goal of equipping the communication with strong activating characteristics and a level for clear information transfer.
The wide range of communication media can be differentiated with the new image, and the diverse target groups can be addressed individually. In the regions, activating campaigns ensure the successful progress of the fibre optic expansion, and on the digital platforms all important information is communicated quickly, accessibly and in a service-oriented manner.
Differentiating and yet integrating
In addition to the typographic concept, the graphic language plays a central role in the new brand design. Striking illustrations of the brand promises inspire a formal language that is reflected in icons, information graphics and disruptors.
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