Brand Factorizer


Our Brand Factorizer method analyses market and competitive factors to uniquely position your brand.


Brand Factorizer
Brand Activation Map Markets and trends Markets and competitors Customers Brand strengths Brand values

Brand Activation Map

The Brand Activation Map is a tool with which the brand can optimise its communication and achieve greater visibility among the competition and helps to answer the following questions:


What should we show and tell in our communication?

How should we tell it?

What should be the focus?

Markets and trends

Together, we will try to answer the following questions: How will technological trends, demographic changes and economic dynamics shape the market over the next five years? What role will digitalisation, environmental awareness and globalisation play? How are companies adapting their strategies for long-term success?

Markets and competitors

To understand who their competitors are today and in the future, we need to analyse current players and possible new competitors influenced by trends. We also need to look at the strategies of the market leaders and how they are positioning themselves. It is also crucial to assess the strengths and weaknesses of the competition in the light of current trends.


To better understand their customer base, we need to understand who they are and where they come from. It is also important to understand their buying motives. The behaviour of your customers regarding the use of your products or services reveals their wishes and expectations. It is crucial for their success to recognise the "moments-of-truth", i.e. the success factors, and to reduce the "moments-of-pain", the disruptive factors, in order to improve the customer experience.

Brand strengths

You need to ask yourself the following questions: What are my strengths? What do I do better or differently than the competition? And how does this benefit my customer? Discover your uniqueness and deliver added value to be successful!

Brand values

We discuss the following questions together: What values do we want to embody? What qualities characterise us? And are they conducive to our brand strength? We need to clearly define your identity in order to strengthen your brand!




“Successful brands need relevance and differentiation. That's what we stand for.”


Axel Prey


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