Layout
The arrangement of elements on the user interface to ensure a clear structure and user guidance.
Colour scheme
The use of colours that determine the appearance of the user interface and define the brand identity.
Typography
The use of defined corporate fonts and their sizes for legibility and aesthetics.
Symbols and icons
The design of visual elements that represent functions or actions to facilitate user interaction.
Interaction patterns
Setting standards for user interactions, e.g. clicks, swipe gestures, drop-down menus, to ensure a consistent experience.
Responsive design
Adaptation of the user interface to different screen sizes and resolutions to ensure optimum display on different devices.
Prototyping
The creation of interactive prototypes to check and validate design decisions.
User tests
Conducting tests with real users to obtain feedback and improve the UI design.