The arrangement of elements on the user interface to ensure a clear structure and user guidance.
The use of colours that determine the appearance of the user interface and define the brand identity.
The use of defined corporate fonts and their sizes for legibility and aesthetics.
Symbols and icons
The design of visual elements that represent functions or actions to facilitate user interaction.
Setting standards for user interactions, e.g. clicks, swipe gestures, drop-down menus, to ensure a consistent experience.
Adaptation of the user interface to different screen sizes and resolutions to ensure optimum display on different devices.
The creation of interactive prototypes to check and validate design decisions.
Conducting tests with real users to obtain feedback and improve the UI design.