Hörtnagl
Redesign and new integrated communication for the traditional Tyrolean company
After a strategy process with members of the Hörtnagl family business, it became clear that they have actually been making the best sausage in the world since 1863. And it was high time to finally say that clearly and tell the world.
The brand design had to be revised and the entire communication was aligned with the new strategy. Best sausage. Nothing else. That’s what customers needed to remember - the best sausage products without any concessions in terms of quality.
The new brand design was transferred to all packaging and communication media. The integrated marketing campaign focused on the company's core product: the sausage.
Focus on the sausage
In staging the products, we concentrated on the essentials: no decoration and no lifestyle staging - partly supplemented by accessories that support the headline. The photo style is high-quality, clear, honest and thus underlines the corporate values: quality, authenticity, handshake quality, trust and reliability.
Consistent brand relaunch
Derived from the brand strategy, the entire brand image was revised. The packaging, for example, does without unnecessary stylistic elements and puts the product in the centre. The business stationery is like the company itself: straightforward, no-frills and modern. The Hörtnagl magazine was revised and the website transferred into the new look.
When a customer has such a great product, there is no need for any fancy advertising gimmicks. I admire Hörtnagl for the consistency with which they concentrate fully on the quality of their sausage. And for the courage to do such a campaign
Axel Prey
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