HPM
The craftsmen's group forms the umbrella for over 150 companies in Germany and Austria.
Some companies go their own way in organizing their brand and turn it into a concept for success.
HPM DIE HANDWERKSGRUPPE relies on the individuality of its businesses and makes this its central brand strength. Factor has revised the appearance of the Handwerksgruppe and staged it across all media.
HPM's more than 150 craft businesses benefit from selected services provided by the service provider in Hamburg. Factor supports HPM in the management of complex brand communication - the diversity of the local brands and the unity of the entire craftsmen's group.
The Group's image unites the local brands under one roof. Each business remains a local brand with its own name, identity and history. All communication measures are individually adapted for each business and thus create a dual identification: with their own craft business and with the joint company family.
Visual language
The appearance of the umbrella brand is characterized by clear shapes - a symbol of the Group's strength. The color palette of four colors symbolizes the diversity of the companies. A striking illustrative language brings all elements together and forms the visual bracket of the HPM brand.
The companies are the star
At HPM, the companies are in the spotlight, while the Group serves as a stage and keeps a low profile when it comes to communication.
Uniting 150 brands under one roof requires an umbrella brand with a coherent visual identity. Only in this way can the businesses develop their individual strengths, continue to tell their local brand stories without interruption and at the same time be part of something really big.
Welcome to the team
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