The craftsmen's group forms the umbrella for over 150 companies in Germany and Austria.

Visual language


The appearance of the umbrella brand is characterized by clear shapes - a symbol of the Group's strength. The color palette of four colors symbolizes the diversity of the companies. A striking illustrative language brings all elements together and forms the visual bracket of the HPM brand.

The companies are the star


At HPM, the companies are in the spotlight, while the Group serves as a stage and keeps a low profile when it comes to communication.

Uniting 150 brands under one roof requires an umbrella brand with a coherent visual identity. Only in this way can the businesses develop their individual strengths, continue to tell their local brand stories without interruption and at the same time be part of something really big.

Financial Services
Corporate Design

Welcome to the team


Let's start your project today! Contact us.




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